Having doubts about the wisdom of their agency’s advice

Established healthcare business with ambitious growth plans

Having worked with a well-regarded agency for a while, the owners of this rapidly growing healthcare business weren’t comfortable with the agency’s suggestion to embark on an SEO campaign.

The business works in a niche field where new customers are usually acquired through word-of-mouth. That’s why they were reluctant to invest in a SEO campaign. In fact, the business owners felt like their agency was more focused on selling them a solution than understanding their sales process.

The healthcare business asked Klarity Lab to undertake a Klarity Session with the business owners. A Klarity Session is a high-level workshop where key stakeholders spend time:

• Reviewing their business
• Prioritising goals
• Identifying what success looks like and
• Planning next steps

The Klarity Session:

• Identified the key goals and priorities for the healthcare business over the next 3 years.
• Provided insights into:
  • Their main competitors
  • How these competitors are perceived by the market
  • The competitive advantage our client enjoys and
  • A clear classification of our client’s two primary customer avatars
• Recommended the healthcare client commence an email marketing campaign targeting these two customer avatars – noting the different language and messaging needs for each group.

The client has asked Klarity Lab to come on-board in a management capacity to work with the business owners and the operations manager to execute and measure the strategy.