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Editorial Guideline Policy

1. Purpose and Scope

This editorial guideline policy exists to ensure all content published on our website reflects our brand values, maintains high quality, and provides genuine value to our audience. It applies to all contributors, including internal team members, freelancers, guest writers, and AI-assisted content creators.

2. Brand Voice and Tone

Voice

Our voice is professional, respectful, and calm — designed to instill confidence and trust. We aim to be helpful without being preachy, expert without arrogance, and conversational without fluff.

Tone by Context

  • Website pages: Clear, direct, and informative.
  • Blog posts: Insightful and engaging, with a helpful, narrative-driven style.
  • Emails: Friendly, helpful, and concise.
  • Social media: Human, warm, and occasionally witty — while still aligned with our values.

Avoid

  • Jargon and buzzwords
  • Overly promotional language
  • AI-sounding content with no human editing

3. Target Audience

We write for time-poor business owners, marketing managers, and decision-makers who value practical insights, clear communication, and respect for their intelligence. Our audience is typically based in Australia and expects a balance of strategic thinking and real-world application.

4. Content Standards

Content Types

  • Blog articles
  • Service pages
  • Landing pages
  • Resource guides
  • Social media content
  • Emails

Style Guide

  • Use Australian English spelling and grammar.
  • Follow clear formatting: headings (H1, H2), short paragraphs, bullet points where appropriate.
  • Always include a strong opening, valuable insights, and a clear call to action.

5. SEO and Formatting Guidelines

  • Use target keywords naturally in the title, headers, body, meta title, and meta description.
  • Include internal links to relevant pages and external links to trusted sources.
  • Add alt text to all images.
  • Use descriptive URLs (e.g. /marketing-strategy-template).
  • Keep paragraphs under 4 lines for readability.

6. Fact-Checking and Accuracy

  • All statistics, quotes, or external information must be referenced from credible sources.
  • Content must be based on firsthand experience or original research/data wherever possible.
  • Avoid outdated information; where data is used, include the year and cite the source.
  • No guesswork — if something is uncertain, either clarify or omit.

7. Ethical Guidelines

  • Plagiarism is strictly prohibited. All content must be original or properly credited.
  • We do not publish content that includes discriminatory, offensive, or misleading information.
  • Sponsored content or affiliate links must be clearly disclosed.

8. Review and Approval Process

All content must go through an editorial review before publication. This includes checks for:

  • Brand voice and tone
  • Grammar and clarity
  • SEO alignment
  • Accuracy and citations

Content that does not meet our standards will be returned for revision.

9. AI-Generated Content Policy

We embrace the use of AI tools to assist in content creation but with strict oversight to ensure quality and integrity.

Our policy:

  • AI tools (such as ChatGPT, Perplexity, Claude and Gemini) may be used for first drafts, outlines, or ideation, but only after input has been provided by a subject matter expert (SME).
  • All AI-generated content must be reviewed, edited, and fact-checked by a human before publication.
  • AI content will never be published “as-is.” It must reflect our brand voice and provide unique insights.
  • AI must not be used for:
    • Sensitive content without subject-matter expert input
    • Factual or legal claims without human verification
    • Generating fake testimonials or user reviews

We prioritise human editorial judgment over automation, always.

10. Content Ownership and Contributor Policy

  • All content published on our site becomes the property of Klarity Lab.
  • Contributors will be credited where appropriate, and they may reshare the content on their own social media profiles or email marketing.
  • Guest posts must be original, not published elsewhere, and comply with all the above standards.

11. Content Review and Updates

We regularly review existing content to ensure accuracy, relevance, and performance. Updates may include:

  • Refreshing outdated statistics
  • Enhancing SEO
  • Improving clarity and formatting

Reviews occur quarterly or when industry changes demand it.